Sales and marketing drive all businesses, the question for all stakeholders is: How do you fully engage all participants in the process? The 2015 IWLA Canada Conference will provide answers to the following questions:

• How does management develop a strategy to engage all members of its team in the process?
• In a long sales cycle, how does sales professional engage the client and use the resources of the company’s operational teams?
• How do administrative and operational staff play a constructive role in the sales process?

Sales and marketing staff will develop a better idea of the cross-functional dimension of their responsibilities. And administrative and operations staff will take home a better appreciation of their role in their company’s sales and marketing effort. Registration will open soon – stay tuned.