BNSF Logistics Selects PedalCoach from LinkeDrive for Supplier Incentive Program

Enables thousands of dollars in savings to drivers annually

LinkeDrive, Inc., a leading provider of mobile solutions for the transportation industry, today announces that BNSF Logistics has selected LinkeDrive’s PedalCoach® solution for their Supplier Incentive Program.

“We are excited to be offering LinkeDrive’s PedalCoach as part of our Supplier Incentive Program,” shares Lance O’Daniel, Director Pricing & Procurement for BNSF Logistics. “PedalCoach is an intuitive, real-time, in-cab coaching tool that empowers drivers to operate their equipment in a more fuel-efficient manner, while promoting safer driving habits, boosting asset longevity, and increasing overall performance. LinkeDrive’s PedalCoach will be a great opportunity for BNSF Logistics’ carriers to lower their operational costs and receive immediate fuel savings!”

BNSF Logistics’ Supplier Incentive Program offers a wide variety of products and services to its program members at discounted rates, including a growing number of small companies and owner-operators. “The annual payback period for individuals in the Supplier Incentive Program is a month or less, literally putting thousands of dollars right back into the pockets of these small companies and drivers,” shares LinkeDrive’s CEO and Founder Jeff Baer. “This goes right back to the initial vision of LinkeDrive, focusing on the driver first, and giving back versus taking away. We are thrilled to have been selected by BNSF Logistics to be a part of their Supplier Incentive Program!”

PedalCoach leverages LinkeDrive’s cloud-based platform to provide real-time, adaptive feedback for improving fuel efficiency and safety. The patented solution’s proprietary algorithms set a unique fueling target for each driver communicated in a simple red-yellow-green interface that allows drivers to achieve optimal behaviors and patterns.

LinkeDrive’s PedalCoach application can be deployed on LinkeDrive’s Android device and also integrated easily on Android-based tablets installed within cabs. Installations take under 15-minutes per truck, allowing fleets and drivers to reap the rewards of LinkeDrive’s technology instantly. Fleets can securely access driver and truck analytics to track trends, compare drivers, assess differences in truck models, and evaluate regional and seasonal variances in performance.

About LinkeDrive, Inc.
Based in Boston, Mass., LinkeDrive is committed to helping trucking and logistics companies improve fuel efficiency, heighten safety, and increase the retention rates of their drivers. The company’s combined expertise in cloud-based, mobile technology and the trucking industry helps to deliver solutions that accurately measure, coach and report on vehicle dynamics, fuel usage and driver performance. For further information, please visit Follow us on Facebook ( and on Twitter @LinkeDrive.

Source: LinkeDrive, Inc. and

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