Any marketer will tell you there is huge shift in marketing your brand. These changes are not trends, but are becoming the new normal. As we move further away from traditional print marketing to digital presence, businesses need to adjust marketing plans and dollars to stay competitive. What does this mean for your warehouse? The fact that warehousing is a business-to-business industry doesn’t diminish the need for an integrated marketing strategy. Here’s why.

In keeping our past, present, future convention theme, “We’re Just Getting Started,” a breakout session during IWLA Convention & Expo will explore the big picture of digital marketing and the importance of having an integrated approach to stay in front of potential clients and grow your warehouse business.

Enter the “Integrated Marketing in a Digital World” expert panelists: Shawn Herring, chief marketing officer and cofounder of digital marketing firm Torchlite Marketing; Leslie Ajlouny, vice president business development, Evans Distribution; and Seth Wilson, online marketing manager, CNP. This session will be moderated by Mike DeFabis, vice president of business development at Integrated Distribution Services, Inc.

The group will dive into what falls under the digital marketing umbrella and best practices of online marketing. From content generation, social media, and website/SEO tools, this session will provide specific takeaways to kick start your digital transformation.

You’ll discover that successful integrated marketing requires tracking of key performance indicators. Panelists will discuss the KPIs they use to track campaigns and offer useful media tools that help them aggregate data from multiple sources—website, blogs, and social networks.

Don’t miss this forward-looking breakout session. It will help keep your warehouse at the forefront of an increasingly digital customer. Be there March 14, 1:30 – 3 p.m., in the St. Cloud room during IWLA Convention & Expo. Not registered? Do it now.