What are you known for? This is the most important question every leader must ask him or herself. This is what keeps your customers happy and most importantly, loyal. Kaplan Mobray brings 15 years of corporate marketing, advertising and branding experience to the opening keynote session of the 2016 IWLA Convention & Expo, March 13-15, in Orlando, Fla.

Whether your company wants to maintain independence and grow or is looking for acquisition partners, Mobray says that a strong company brand identity is vital to achieving your objectives. “Today, people meet you before they meet you. They see you online way before they agree to work with you,” Mobray says.

Business leaders set the tone for their companies. But in order to do this they must take an inventory of their company brand. What do you do really well? Why do customers trust you? What do people remember about you?

Mobray teaches organizations how to develop inspired leaders, increase employee engagement and productivity, and unify diverse workforces for greater teamwork and company growth.

Mobray says that IWLA’s 125^th anniversary is the perfect opportunity to celebrate the collective contribution that makes the warehouse logistics industry viable.

“If there was no world class IWLA member there would be no world class industry,” Mobray says.

Join us for this inspirational and high energy keynote session, March 14, at 8:30 a.m. at the Omni Resort in ChampionsGate. Register today and reserve your hotel by Feb. 18 for best rates.